NY Times launches site in Chinese

27 June 2012 Last updated at 21:50 ET

A screen shot of New York times Chinese websiteThe paper is looking to attract more readers from the mainland with its Chinese language portal

The New York Times has launched a Chinese language version of its website in a bid to tap into the world's biggest internet market.

The paper said the portal was targeted at "educated, affluent, global citizens" of China's growing middle class.

The move comes despite concerns over China's strict control and censorship of online content.

However, the paper said that it would follow its journalistic standards.

"We're not tailoring it to the demands of the Chinese government, so we're not operating like a Chinese media company," Joseph Kahn, the paper's foreign editor was quoted as saying.

"China operates a very vigorous firewall. We have no control over that. We hope and expect that Chinese officials will welcome what we're doing."

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